________________________________________________FOR IMMEDIATE RELEASE
Expansion of the Human League
St. Croix hires Hamilton to cover the Southeast,
manage explosion of inshore and bass fishing demand
Park Falls, WI (April 3, 2014) – If not careful, companies can experience extreme growing pains as they mature. It’s often the twinges from a sudden high demand for their goods that sometimes spawns poor management decisions, which eventually creates a loss in sight of their original goal – building the perfect product for their customers.
But then there are those manufacturers who have proven themselves over the decades by making quality, calculated calls from the get go, expanding at just the right speed so as to not feel the pain or deliver agony. And the makers of “The Best Rods on Earth” (aka: St. Croix) are proof.
Within the past couple years alone, St. Croix’s technological breakthroughs in blank building and quality craftsmanship have created the need for new high-tech machinery, an addition to their Park Falls, Wisconsin, headquarters, as well as several fresh hires of only the most dedicated employees.
Introducing Randy Hamilton, newly acquisitioned as Regional Account Manager for St. Croix’s southeast territory as of March 1, 2014. The Charleston, South Carolina resident brings with him 15 years of fishing-industry experience working the region, which covers as far north as Kentucky, down into the southernmost tips of Alabama and Mississippi.
“Being able to promote one single company is a huge move for me,” says Hamilton. “The most important thing is it allows me a singular focus on St. Croix — a company that I have had nothing but highest regards for since I got into the business.
“This will permit me to educate the dealer, thus the consumer, firsthand on the history and high technology level St. Croix offers anglers. They are known as phenomenal fishing rods in both the fresh- and saltwater markets here, but there’s so much more... They have a long legacy everyone should get acquainted with.”
Jeff Crockett, Director of Sales for St. Croix, adds to Hamilton’s hire, “We have experienced exceptional growth in the Southeast market over the past few years. Nothing comes easy and we have worked very hard to attain these results. We have strong, dedicated retail partners as well as enthusiastic consumers who have made this a reality for the St Croix brand. Plain and simple, the dealers there deserve our very best; most specifically our dedicated attention to their needs.
“Randy is the perfect guy for the job as he knows our products intimately. He knows the competition, understands the market needs and is passionate about the fisheries in that region. Take all those strengths, provide the best product available in the industry, give the customer 100% of your focus of attention and the sky is the limit. Randy is just the person to take St. Croix to the next level in the Southeast.”
No pain, no gain? Forget it. The no-sting expansion of St. Croix rods into the 21st Century is proof getting bigger can be better.
About St. Croix Rod
St. Croix Rod is a family-owned manufacturer of high-performance graphite and fiberglass fishing rods headquartered in Park Falls, Wisconsin. The company offers a complete line of premium, American-made fly, spinning and casting rods under their Legend Elite®, Legend® Xtreme, Legend Tournament®, Avid Series®, Premier®, Wild River®, Tidemaster®, Imperial® and other trademarks through a global distribution network of full-service fishing tackle dealers.
The company’s mid-priced Triumph®, Mojo Bass/Inshore/Surf, Eyecon® and Rio Santo series rods are designed and engineered in Park Falls, Wisconsin and built in a new, state-of-the-art manufacturing facility in Fresnillo, Mexico. Founded in 1948 to manufacture jointed bamboo fishing poles for a Minneapolis hardware store chain, St. Croix has grown to become the largest manufacturer of fishing rods in North America.
Traditions Media, LLC
Traditions Media, LLC