New Humminbird® Units Offer Anglers Pro Features at Lower Price

New models prove Humminbird’s commitment to performance, value and customer satisfaction


The Miami International Boat Show (February 13-17, 2014) recently featured best-in-class fishfinder technology embodied by ION™, ONIX™ and several completely redesigned fishfinder series, including new 800, 900 and 1100 units at a reduced price for 2014.



Standing by a commitment to design and manufacture the best sonar units in the marketplace and offer customers the highest level of performance, value and support available, Humminbird is proud announce even more pro features and enhanced aesthetics at a lower price.

In fact, many units are priced significantly lower – up to $500 less – than the previous generation product without any compromise in performance or quality. All 800, 900 and 1100 units are still designed, manufactured and built to the highest quality control standards at its state-of-the-art manufacturing facility in Eufaula, Alabama, USA—also headquarters for Humminbird’s best-in-class technical and customer support teams.


NEW! Humminbird 800 Series

The new Humminbird 800 Series is built around an 800H x 480V 7-inch Color TFT HD screen that performs brilliantly in 65,000 colors, even in direct sunlight. The 800 Series currently comprises four models, from the 899ci SI Combo offering Down- and Side Imaging, DualBeam PLUS Sonar w/ SwitchFire, as well as 56 channel 10Hz built-in Precision GPS for easier installation and more precise navigation/fish finding, the 859ci HD DI Combo with Down Imaging, to the 859ci HD Combo for anglers who rely primarily on 2D Sonar and Chartplotting. The new 859ci HD XD Combo (Xtreme Depth) unit provides accurate readings to 3000 feet, making it an ideal choice for saltwater anglers and boaters.



NEW! Humminbird 900 Series 

The new Humminbird 900 Series features an ultra-wide, super-bright 8-inch Color TFT HD display with 16:9 aspect ratio or easy split-screen viewing. With a wide but narrow and unobtrusive footprint, it’s the perfect fish-finding complement for any boat’s bow, cockpit or command center. The new family comprises five models: 999ci HD SI Combo, 999ci HD SI KVD Combo, 959ci HD DI Combo959ci HD Combo and 959ci HD XD Combo (Xtreme Depth). Like the 800 Series, all models feature internal 56 channel 10Hz Precision GPS.



NEW! Humminbird 1100 Series

Humminbird’s new flagship touch-button fishfinder family offers anglers a huge, 10.4-inch, 800H x 600V, super-bright display with enough viewing real estate to see what’s below in awesome clarity and size. The new 1100 Series features five new models, including the 1199ci HD SI Combo1199 ci HD SI KVD Combo1159 ci HD DI Combo1159ci HD Combo, and 1159ci HD XD Combo (Xtreme Depth). All feature internal 56 channel 10Hz Precision GPS.




800, 900 and 1100 Series units come standard with Contour XD base mapping and feature extensive cartography compatibility, including dual card slots for Humminbird® LakeMaster® and Navionics® products.


The 800 Series is compatible with Humminbird® LakeMaster® digital GPS mapping, Humminbird® LakeMaster® AutoChart™, and Navionics® Gold™ products. Both the 900 and 1100 Series are compatible with Humminbird® LakeMaster® digital GPS mapping, Humminbird® LakeMaster® AutoChart,™ Navionics® Gold/HotMaps™ and Navionics® Platinum+ products.


Additionally, via Ethernet connectivity, SI models within the 800, 900 and 1100 Series are compatible with game-changing technologies like Humminbird® 360 Imaging™, Minn Kota® iPilot® Link™, Radar and NMEA 2000.


For more information visit, contact Humminbird, 678 Humminbird Lane, Eufaula, AL 36027, or call 800-633-1468.

About Johnson Outdoors Marine Electronics, Inc.

Johnson Outdoors Marine Electronics, Inc. is a wholly owned subsidiary of Johnson Outdoors  and consists of the Humminbird®, Minn Kota® and Cannon® brands. Humminbird® is a leading global innovator and manufacturer of marine electronics products including fishfinders, multifunction displays, autopilots, ice flashers, and premium cartography products.  Minn Kota® is the world’s leading manufacturer of electric trolling motors, as well as offers a complete line of shallow water anchors, battery chargers and marine accessories.  Cannon® is the leader in controlled-depth fishing and includes a full line of downrigger products and accessories.






Jim Edlund

Traditions Media, LLC



Cory Schmidt

Traditions Media, LLC